I'm Tanya - a UI/UX designer with a psychology background and 3+ years shaping digital products that feel as good as they look. Now freelancing from India, working with founders and teams worldwide.
I design with pixels and purpose, turning messy problems into smooth, intuitive experiences. Part problem-solver, part storyteller, part design-nerd always sketching the next "what if."
I started in psychology — studying how people think, feel, and decide. Somewhere along the way I realized every product I loved (or rage-quit) was a behavioral experiment. So I traded clinical notes for Figma files, and never looked back.
Today I design with the same toolkit, just different artifacts: empathy, evidence, and the patience to ask why three more times than feels polite.
A fashion-forward shopping app where browsing feels like flipping through a magazine. Designed the discovery flow, product detail, and checkout for a brand that takes its visual identity seriously.
Read the case study →
Redesigned an AI-powered assessment platform from the ground up. Restructured the assessment flow, clarified scoring, and rebuilt the dashboard around what hiring teams actually look at.
An AI-powered app that finds your photos across event galleries from a single selfie. Designed the onboarding, find-myself flow, results, and checkout — plus the component library and 127-link prototype behind them.
Read the case study →
Reimagined a freight quotation portal with self-service tooling and real-time tracking. Cut admin workload, improved pricing accuracy, and made the customer-side flow feel less like a 2010 enterprise app.
View on Behance ↗
Designed a modern, conversion-focused e-commerce site for Ecartify (Cart Edge Solutions). Clean layouts, intuitive nav, and a homepage that does the actual work of selling.
Visit live site ↗From discovery-driven e-commerce apps to high-performing SaaS landing pages — pick the package, or describe the chaos.
Daily driver
AI prototyping
Hi-fi mocks
Stakeholder interviews, user research, and a lot of why-why-why. The psych background does most of the work here.
Flows, journeys, IA. We agree on what we're solving and what we're explicitly not solving — before any pixels.
Wireframes → hi-fi → prototypes. Tight feedback loops, weekly demos, no surprises at delivery.
Dev handoff, design QA, design system docs. Then we measure what shipped and iterate from data.
"Tanya redesigned our assessment portal end-to-end and the difference was night and day. Recruiters actually understand what they're looking at now — and our completion rates jumped."
"Working with Tanya was the first time a designer actually got our brand instead of just decorating it. The new Ecartify site converts beautifully and we still get compliments on it."
Tanya has been a great asset to our team. She communicates clearly and effectively, ensuring everyone stays aligned, even across departments. Her proactive approach to collaboration has been a key factor in keeping projects moving smoothly.
She's always eager to learn and brings a positive attitude to everything she does. This mindset, combined with her steady performance, makes her a reliable and consistent contributor.
Tanya understands her role in the bigger picture and knows how to deliver real value. She thrives when given clear guidance or a well-defined plan, producing high-quality results every time.
It's been a pleasure having her on the team, and I'm confident she'll excel in whatever she chooses to pursue next.
I had the pleasure of working with Tanya, and she consistently impressed me with her ability to communicate effectively and proactively across teams. She's great at keeping everyone aligned and ensuring collaboration runs smoothly.
Tanya brings positive energy to the workplace and is always eager to learn. She approaches every challenge with enthusiasm, using it as an opportunity to grow both professionally and personally.
She has a clear understanding of her role in the business and how her work contributes to the bigger picture.
When provided with clear guidance or practical application steps, Tanya excels. She thrives on structure and examples, which empower her to grasp ideas quickly and deliver outstanding results efficiently.
I'm taking on a small number of projects each quarter — SaaS, mobile, e-commerce, or something I've never seen before (those are my favorite).